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Headshot of Alice Pettey, author of Branding Your PracticeAlice Pettey, MFA

Founder and President of Neurotic Dog Studios a branding and design agency founded in 2014.

Ms. Pettey has been working in the design field for over two decades. She started as an in-house designer, transitioned into freelance and then started her own agency.

Ms. Pettey is a firm believer that helping others makes the world a better place and is why she is committed to working with health and wellness professionals. This way her agency is helping people who help people… and together make the world better.

Now Available!

Are you looking to brand your health or wellness practice?

Then you’ve found the right book!

Between these covers, you’ll find the information you need to understand what branding is, why you need to take control of your practice’s brand, AND – most importantly – the steps on how to do it.

That’s right. I’m pulling back the curtain, & giving you the recipe to my secret sauce! Here’s a peek at what you’ll find inside:

Part 1: Branding Benefits and Investment

Understand what you are undertaking when you set about actively branding your practice and why you need to do it.

Part 2: Foundations of Branding

Develop an understanding of what branding is, all of the various parts, and how they contribute and intertwine with each other.

Part 3: Creating Your Brand

Get into the nitty-gritty of building your brand with direct questions that will have you setting benchmarks, defining standards, and determining your brand’s look, feel, and tone.

Part 4: Internal Branding & Culture

Look inside your practice at how you communicate with your staff and how your staff communicates with patients. Learn how to create a culture that promotes your brand inside the practice.

Part 5: Social & Reputation Management

How does the outside world see your practice & your brand? Learn about the touch points you have control over and how to optimize them for positive brand interactions. Explore social media and its role in reputation management.

Part 6: References & Resources

You’ll find all the tools, worksheets, and websites referenced throughout the book. It is a great toolkit for while you’re initially working on your brand and for the ongoing process of managing it.

Purchase Your Copy:

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Amazon & Amazon Kindle
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