Campaign Book & Identity Guidelines


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The Campaign Book is one of the final deliverables required in the Media Design, Master of Fine Arts program that I’m currently in. This document includes not only the identity guidelines for the organization selected for the campaign, but the research and creative process that was undergone in creating the final designs.

If you’re interested in looking at the final project book it’s available for viewing at: http://issuu.com/aliceparsonspettey/docs/petteya_11.4.1_final

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