Blue Heron Pressure Washing Postcard


Although I created the logo for this company a couple of years ago, I passed their information to a colleague who more skilled as website creation and SEO optimization for their website. When the company owner came back to me this year looking to have a direct mail piece to send to prior clients, I wanted to ensure consistency of design from their website to the postcard. I reviewed the website design and created a card that delivered the clients message while directing the recipients back to the website. Since this project had a high probability of having viewers of both pieces I pulled the background color of the site for the contract bar on the postcard back and the text block on the front. The consistency in color and visualizations will help reinforce the companies brand identity.

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